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AT&T targets a more mature audience with new plan

Chris Ziegler

It seems the wireless industry is at a bit of a crossroads here where cellphone users are starting to retire and their needs are changing drastically. They may not need nearly as many minutes as they did in the workforce -- but as pretty much anyone who has ever touched a cellphone can testify, it's virtually impossible to give up the habit once you've started, particularly now that some folks are phasing out their landlines. Japanese carriers have been catering to this unique segment of the market for a while now and their US counterparts are starting to get into the swing of things with devices like Verizon's Wireless Coupe. AT&T really doesn't have any phones that it's specifically marketing to seniors just yet, but it's moving in that direction with the introduction of its "Senior Nation 200" plan offering 200 anytime minutes, 500 night / weekend minutes, and unlimited mobile-to-mobile for 30 bones a month. Sounds like a good deal for anyone that needs a light plan, but young'uns need not apply; AT&T is actually verifying that you've hit the 65 mark at the cash register.

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