One may wonder how on Earth a wheel manufacturer can top the sheer gaudiness displayed on the world's biggest spinners, but apparently, somebody's already all over it. Shown at SEMA 2007, the pictured Chrysler 300 was sporting a set of LED-equipped wheels (PimpStar, anyone?), each of which contained its own (effectively worthless) color display. Unfortunately, all we have to go by is a short video (posted after the jump, if you dare) which incorrectly calls the car a Bentley, so as you may expect, we've no idea how much coin these will demand. But then again, your money would probably be better spent on in-car electronics -- or pretty much anything else, to be frank.