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Patrick Stewart to star in new DS ads? Make it so!

Eric Caoili

Nintendo was wise to sign Nicole Kidman up last summer for its DS advertisements across the Atlantic, pushing Brain Age to the casual market with the international movie star's image. According to Nintendo UK's marketing director, Dawn Paine, the company will further broaden its target audience by recruiting Patrick Stewart, an intergalactic movie star, for its upcoming campaign.

Several other British celebrities have also been called on for Nintendo's holiday season Touch Generations commercials -- Julie Walters (Molly Weasley in the Harry Potter films), Phillip Schofield, Fern Britton, Zoe Ball, and Johnny Ball -- but none of them can claim to match the starship captain's list of accolades. As Jean-Luc Picard, he facilitated first contact encounters with over a dozen alien races and saved humanity several times over during his Star Trek: The Next Generation tenure. Hopefully, Nintendo UK will be able to successfully leverage his skills as a diplomat to sell you its training games.

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