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DVD player sales sinking, no one surprised

Darren Murph

Earlier this year, we saw reports that hinted at "flat" DVD sales for the remainder of 2007, so it follows logic to hear that standalone DVD players are seeing a similar fate. Reportedly, around 80-percent of US consumers have a DVD player somewhere in their domicile, which reinforces the fact that the market is pretty well saturated. Furthermore, sales of the aforementioned units have "declined 15-percent for the 12 months ending September 2007," and that's coming off of a 24-percent slide the year before. As for DVD recorders, things aren't look too much brighter; sales of these gizmos were also down 15-percent during the year ending September 2007, which is quite a change from the 50-percent uptick it saw during the same window last year. Still, none of this should come as a surprise to anyone remotely paying attention, as the age of HD films has officially arrived -- even though we've yet to choose a single format to lead us down glory road. Nevertheless, we still foresee quite a few people picking up incredibly inexpensive DVD players as gifts this holiday season, but we highly doubt you'll need to throw down on anyone in aisle five this year to get your hands on one.

[Image courtesy of NY Times]

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