A few of our readers were scoffing at the idea of a $399 40GB PS3. "What's the big deal," you said. This: according to Sony's CEO, Sir Howard Stringer, they've more than doubled sales in the US in the weeks since its launch. "It's the breakthrough we've been waiting for," said Stringer, "We've been holding our breath. Finally, the turning point has been passed." Prior to the October 18th price cut, Sony was selling just 30k to 40k consoles per week. Sales rose to 75,000 in the week ending October 29 rising to 100,000 the following week. Stringer also credits Wii shortages for helping the boost. Andrew House, Sony's chief marketing officer even takes a jab at HD DVD saying, "It puts us vastly ahead of where the other format is going to be in terms of an installed base in people's homes by the end of this holiday season." Perhaps, but we don't expect the boys at Microsoft, Nintendo, and Toshiba to just roll over and let this progress continue unabated now, do we?