EVE Online at this very moment. I've been doing this lately, because I find myself quite addicted to much of the music in-game. Between the amazing audio and dazzling scenery I don't think I've accomplished much in the grand view of my EVE career. For many a year I've purchased and played countless MMO for lesser reasons than audio and visuals. Hell, I once I bought a post-apocalyptic car combat MMO simply because of the want to believe it would be something different; something executed well. So yes, I have made some unwise purchases in the past.
The first thing I did was read much (all) of the text regarding the four factions and their subsequent races available for play. It's very likely that this little endeavor absorbed a good hour of my time and this is all before I even began creating my character. Once I had entered the aforementioned creation-of-character screen I was met with a very nice surprise that would be followed up with a somewhat disheartening revelation. You see the character creator is fairly deep and allows to you do much in the way of adding that nice personal touch. Then after you've gotten your digital-self just right, it throws all your hard work onto your profile page and all you ever see are a couple thumbnail-sized pictures of all that effort. At this point you either feel like crying or murdering the person who allowed this raw deal. Granted, CCP has already announced a planned update that will allow everyone's characters to walk around space stations, but until this happens (sometime in the next year or two, I'm guessing) all you're ever going to get is some rather small pictures.
Then again many would argue that your EVE Online character's appearance doesn't matter too much in the first place. Your ship is what you're staring at ninety-nine-point-nine percent of the time. So for those of you out there who roll females and use the, "I'd rather look at the backside of a girl than a guy." excuse; that doesn't fly here. Trust me on this, I know it from personal experience.