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Nielsen VideoScan High-Def market share for week ending November 18th, 2007

Ben Drawbaugh

Just when we started to expect the Nielsen VideoScan numbers courtesy of Home Media Magazine on Fridays, they mix it up and release 'em on Monday -- we'd bet the holiday is to blame. The other curve ball this week, is the lack of a top ten list -- which we also hope is also due to a holiday and not a permanent deal. The lack of a list makes this a hard post, when only faced with the market share numbers. What we can tell is that Blu-ray titles were a little more popular this week than last, leading HD DVD by 66/34 (1.94:1) compared to last week's 65/35. We can also safely assume that Shrek, and the recent influx of HD DVD players, wasn't enough to make a dent in Blu-ray's new releases and recent price cuts. We suspect that HD DVD won't fare as well next week either, with Blu-ray's hot Die Hard franchise hitting the shelves while HD DVD really only had a very expensive Star Trek box set.

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