happy predictions for Activision stock holders. Pachter believes Guitar Hero will sell 7.5 million units this year and will begin to see declining sales next year due to Rock Band competition. He guesstimates the Guitar Hero franchise will generate $550 million for Activision this fiscal year.
Pachter expects decent revenues from Spider-Man and Shrek sequels for Activision's fiscal year '09 and sees their new James Bond game generating between $100 -150 million in sales. But Guitar Hero is Activision's great source of revenue and imperative in keeping them in the #1 US publisher spot.