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UK iPhone buyers 'misled' at Carphone Warehouse stores

Nik Fletcher

The iPhone launch here in the U.K. has been hotly debated over recently, with all sorts of (lacklustre) sales figures mentioned, and a fair-few inaccuracies in supposedly factual coverage. An investigation by the BBC (being aired tonight) brings the launch yet more dangerous criticism - although on this occasion it's levelled at reseller Carphone Warehouse, who according to Auntie have apparently been misleading customers over insurance for the iPhone. The reason for the agressive (and inaccurate) upselling? Sales persons' desire to grab a slice of commission for the insurance sale.

The investigation, as part of the BBC's Watchdog programme airs tonight, 8pm on BBC1.

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