Advertisement

EA won't rule out further acquisitions

Don't kid yourself, at this point we're all just waiting for EA to make some big acquisition announcement. Following the creation of Activision Blizzard, there's been a lot of speculation about what's going to happen in this newly launched third-party publisher arms race between ActiBlizz (AB? Blizzavision? Eh, we're still working on it) and EA. GI.biz spoke with EA's director of business development, Nick Button-Brown, who said, "It's always possible."

Button-Brown went on to say that he doesn't expect to see any effects of the Vivendi and Activision merger for at least six months. He says his job is to find new IP and work with developers whether they acquire them or not, and makes sure to say that "there are no hostile takeovers." Although Button-Brown saying that acquisitions being possible is pretty much a "duh" statement, industry watchers are just waiting to see what EA's next big move is.