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OTA antenna sales skyrocket, cable subscribers jump ship

Darren Murph

One could certainly argue the actual link between OTA antenna sales going through the roof while some one million cable subscribers decided to ditch their service this year, but nevertheless, that's exactly what has happened. Richard Schneider, President of Antennas Direct, saw his Terrestrial Digital brand of antenna sales "triple" during the same time period in which the cable industry lost two-percent of its market share, and while there's a very real possibility some of those folks opted for fiber or satellite-based alternatives, we've no doubt that some just decided to make do with the crystal clear, uncompressed HD locals; furthermore, new satellite subscribers in areas without HD locals would be awfully tempted to pick up an OTA antenna to complement their service. Of course, teaching the HD illiterate how to install and use one is a whole 'nother matter.

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