Once upon a time, November 13th to be exact, someone very close to me traveled to the Arena vendor in Area 52 to buy his first Season 3 gear. He had been saving up his Arena points and was excited about getting gauntlets for his resto speced Shammy.
Now, he didn't have to go to Area 52. There are new Arena vendors in Blade's Edge, Nagrand and Gadgetzan, but he traveled to Area 52 to be AoE'd with everyone else. (Also, he's got one of those nifty pirate hats, so he's KOS in Gadgetzan.)
After being feared a couple times, he bought his new gauntlets, only to find out that instead of being the coveted resto gloves, he had accidentally purchased enhancement ones.