No More Heroes. Much like its Japanese counterpart, No More Euros has been scrubbed clean of blood, rewarding each violent slash with a spectacular gush of coins. In that sense, it couldn't be a more accurate metaphorical representation of the hitman motif that carries over from Suda 51's Killer 7.
Regardless, a statement issued by Goichi Suda and Marvelous president Yashiro Wada hopes to divert the outrage away from publisher Rising Star games, noting that the decision was made "to release in Europe the same version as has shipped in Japan considering the broadly growing Wii market." Apparently, said broadly growing Wii market is entirely separate from that in America, where it's perfectly alright to add blood to the localized No More Heroes. A pretty weak justification then, likely conjured up to avoid a possible BBFC ban-trum.