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Microsoft defies all mockery with Visual Studio ads

Microsoft

's 'Defy All Challenges' campaign seems to be drawing a parallel between managing an IT network and running around in an MMO. Take a look at their site, and you'll see quite a few videos there, some of which are clearly modeled after World of Warcraft, right down to the exclamation point hovering over a character's head. Strangely, though, it hovers over the player character's own head.

And that pretty much sums up the entire ad-watching experience -- a transparent attempt to make work look like play, and not quite getting it right. Jumping onto a perceived bandwagon doesn't always work -- people who watch these ads who play the represented games spot the differences right away, and the effort feels hollow. Those who don't play won't get the clever allusions, and might even get turned off by the juxtaposition of work and gaming. So who is this kind of campaign going to influence for the better? Does anyone look at these ads and run out to get the Visual Studio suite? Try again, Microsoft, but next time, don't try so hard to be relevant.