According to hollywoodreporter.com, Second Life enjoys the 8th Most Effective Placement on TV this year, behind Nexxus on the show 'Shear Genius', and in front of Visa on the show 'What Not to Wear'. Interestingly, according to the graphic, this is the public's response to SL's appearance on The Office, even though said appearance was virtually 1% of the entire content of the show, as opposed to the CSI: NY episode, in which SL is the subject of the plot.
Now, what this means to you and me is probably not a whole lot. As I understand it, this measures how the product is perceived by John Q. Public, and in this case, being on The Office means that SL has gained some respect by merely rubbing shoulders with that popular sitcom. Perhaps if Fury had been able to swing a mention ... nah, some things you just can't save.