Second Life is 8th "most effective" TV product placement

Though not in the upper echelons of the list, dominated by mega-brands like, uh, Tyson chicken and Sue Bee Honey, Second Life did manage to place eighth in The Hollywood Reporter's list of "Most effective placements on TV in 2007." How did the virtual world earn such an honorable distinction? Remember that guest appearance on NBC's popular sitcom The Office? Curiously, as pointed out by kids at Massively, Second Life made a far more prominent appearance on CSI: NY but that episode didn't earn the honor.

Of course, we question how "effective" Second Life's placement really is in terms of prodding people into playing it. We're quite content with the little entertainment it provides within other forms of entertainment, thank you very much.

[Via Massively]