Buy 1 Get 1 free offer on Blu-ray titles has skyrocketed a number of BD films to the top of its curiously named DVD rankings. Granted, we saw the exact same thing happen to the red camp just days ago, but just in case the dead horse needed one more thumping, it's pretty safe to say that lowering disc prices will net a hefty gain in sales. At one point earlier today, the entire top ten list consisted of Blu-ray films, and currently, a majority of those positions are still being claimed by BD titles. So before you jump all down the other camp's throat about sales figures, you may want to give the lion's share of credit to lower prices, plain and simple.
[Thanks to everyone who sent this in]