We consumers love the falling prices on our display devices. The fierce competition for your dollars takes its toll on manufacturers, however. And the plummeting prices on LCDs makes for a particularly competitive and price-sensitive market. The latest victim is Optrex, the joint venture between Mitsubishi Electric (40%) and Asahi Glass (60%). The two companies announced they will be selling the more than 10-year old venture to Japan Industrial Partners, Inc. Optrex produces small and midsize LCDs, but only has about 1% of the market and posted a 1.7 billion yen loss for FY 2006. Lest you think this sale is a good thing for the partners, they are looking at a red ink figure of 6.8 billion yen (approximately $60M) from the sale. Painful as that sounds, it's just the kind of hurt that spurs progress in a free-market economy.