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Sony BMG skips DRM for Platinum MusicPass MP3 gift cards

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Sony BMG Music Entertainment just announced Platinum MusicPass, retail gift cards which can be traded in for digital music, delivered to you in "high-quality" – and notably DRM-free – MP3 files. No word on precisely what bitrate constitutes high-quality, but for $12.99 (or $19.99 for a couple special edition albums) you can pick up a card from a local retailer, scratch the back, enter the pin number on MusicPass.com and download the MP3s (and sometimes bonus material). Is it perhaps inadvisable to require consumers to leave the internet, go to a store to purchase a MusicPass card, only to return home to the internet to download the DRM-free track? Hey, we're not business majors here and – judging by the initial album offerings – we're not their target demographic either. Celine Dion and Kenny Chesney, really?

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