It's no secret that Sony was subsidizing your PlayStation 3 experience to the tune of some several hundred dollars per console and it should come as no surprise that they're not looking to do so forever. While those numbers have undoubtedly come down since the console's late '06 launch, PlayStation head honcho Kaz Hirai told a CES audience that they're looking "to get to the positive side of the equation as quickly as possible" (read: make money). While we let out a collective "Duh," Kaz clarifies that they're hoping fiscal '08 will be the year of profitability. The biggest cost offenders they'll need to address: those pricey Cell and RSX chips. And to think, one day, they'll crunch the whole beast down into a tiny, affordable, and profitable package.