We've seen clever iPod marketing from outside the US before, like this great campaign from South Africa. Today's ads come from the Sydney, Australia Police Department.
Designed to encourage people to be aware of traffic while listening to their iPods, the ads depict users lying on the road, their eyes closed and an earbud wire partially outlining their bodies, Dragnet-style. The headline at the top of each image reads, "Watch for cars when wearing headphones." They certainly grab your attention.
We've posted before on legislative efforts to prevent 'walking while listening' -- a campaign like this might be more effective in the long run than law enforcement would be.