Fujifilm may have laid claim to "smallest 12x zoom," but Olympus' SP-570 UZ blows by that with a 20x optical zoom. In case you didn't know, the "UZ" stands for "ultra zoom." Not a bad piece of glass; f/2.8 - f/4.5 with dual image stabilization so you can actually use the 20x end of the lens. The 10-megapixel sensor and full manual control options make sense on this high-end digicam, as does the hot shoe for a flash. Not all the niceties have been sacrificed, though -- face detection is in there too, for when you hand the camera over to a "less-enthusiastic" shooter.