Apparently the outrageous claim from the ELSPA's Intellectual Property Crime Unit manager, John Hillier, that 90% of North American DS owners are pirates, was outrageous to him as well. A spokesperson for the organization told GamesIndustry.biz that the quote attributed to him in the incendiary Sunday Post article was inaccurate or even fabricated.
According to the spokesperson, "[John] didn't quote The Sunday Post on any figures whatsoever." The spokesperson asserted that the Sunday Post conflated quotes from Hillier about R4 sales in the UK with an article from Singapore about DS piracy in that country (hence the 90% quote, which is still likely to be ridiculous). The specific article isn't named, but we believe it's this one. It's amazing that a quote about the UK plus an article about Singapore somehow generated a statistic about North America. But who cares about facts when you're busy alarming the public?