The D.I.C.E. Summit is a yearly gathering of the gaming industry's top talent, there to discuss everything from business practices to development methods to the latest in crazy game mechanics ideas. This year, not only did Gore Verbinski go a little nutty, but the Big Guns at Blizzard -- , president and cofounder; Rob Pardo, vice president of game design; and Frank Pearce, executive vice president of product development -- got on-stage to give a talk entitled "Blizzard: From Developer to Worldwide Publisher".
The talk covered a great deal of ground in discussing how Blizzard has gotten to be the king of the hill in the gaming world. Key elements included retaining complete creative control, noninterference from parent companies, and building up layers of knowledge over the years that helped them take calculated risks with each successive title. "If we tried to do WoW from scratch, it would be a monumental effort. We already had the community for WoW. Even though they weren't MMO players, they were willing to try it out," said Pardo.
Go check out the entire article at Gamespot here.