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WWE dumps $20 million on HD production facility, still waiting on ratings boost

Darren Murph

In case you've been camped out under the nearest boulder for the past few weeks, WWE has officially transitioned to high-definition, but the change most certainly didn't come cheap. Reportedly, the outfit is finishing up a $20 million conversion of its production facilities at its Stamford, Connecticut headquarters, and in the meanwhile, it's using new HD technology for broadcasts out of a temporary location in the same city. Furthermore, the WWE has constructed all new sets and two new production trucks, and while the company seems quite pleased with the results, the general public hasn't exactly responded. According to David Meltzer, editor and publisher of Wrestling Observer, ratings have yet to jump from the move to HD, but as Michael White, an analyst with Wedbush Morgan Securities puts it, WWE "almost needed this investment to keep [its] core fan base excited." Yeah -- who wants to watch sweat drop from ridiculously built bodies in SD, anyway?

[Image courtesy of BroadcastEngineering]

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