Piracy a huge problem for casual game devs

You perhaps remember when a hilarious chain of journalistic ineptitude lead to one publication reporting that 90 percent of DS users were using R4 chips for piracy. We scoffed at the obviously off-the-mark statistic at the time, but it's important to remember that there is another industry that does face such ubiquitous piracy: Casual gaming. According a piece penned by Reflexive director of marketing Russell Carroll, a staggering 92 percent of those playing the company's Ricochet Infinity pirated the game.

Carroll goes on to weigh the various causes for the problem as well as possible solutions, but he also mentions that his company handles digital rights management in-house rather than outsourcing them like most of the industry. ... Are we the only ones that look at that fact and think that just maybe we've cracked "The Case of the 92 Percent Thefts"? Just saying.