There's no telling whether Verizon's recent announcement had anything to do with it, but something lit a fire underneath AT&T today as they've announced an unlimited plan for the same $99 Verizon is charging (well, $99.99, if you want to get down to the nitty gritty). The plan will be available starting this Friday, February 22, and much like Verizon's setup, it only includes voice calling -- data and messaging will still require an additional package. The plan will be available to both existing and new customers, and anyone can get it month-to-month with no contract extension necessary. When you add in all-you-can-eat bytes and texts, you're looking at a total package that falls roughly in line with Verizon's so-called Premium Plan, so the industry appears to be settling on a fair asking price for this kind of deal. Whether consumers agree, well, that remains to be seen.