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Nielsen VideoScan High-Def market share for week ending February 17th, 2008

Ben Drawbaugh

As you might expect all the fun is gone from writing up the weekly Nielsen VideoScan numbers courtesy of Home Media Magazine. But even though Toshiba isn't going to make players anymore, there are still plenty of movies out there, so we're going to follow their sales. It's obvious now that the deep discounted HD DVDs have really helped HD DVD take back some of the market share as HD DVD regains to a 73/27 loss from the 81/19 split of last week. This is the best the red team has done since Warner went Blu and again this week we have two HD DVDs on the top ten. The top two titles this week are no surprise and both were easily able to best third place. The surprise is that while Lionsgate's Why Did I Get Married? is number one on the DVD charts, it wasn't released on Blu-ray, but maybe Lionsgate knows something we don't as Warner's No Reservations hit number 3 on the DVD charts, but was outsold by a number of catalogs to take the number eight spot in HD. These numbers of course weren't impacted by the end of the format war, but next week's will be and we're not sure what to expect. On one hand, there are a lot of promotions out there, but on the other there should be a lot of new Blu-ray owners who've either recently switched or we're waiting until the coast was clear.

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