Fret not, PC gaming fans. As if in reply to the cries of Peter Molyneux, a new elite task force of industry giants has banded together to save PC gaming, under the banner of the PC Gaming Alliance. The group, which officially announced its existence at a GDC08 press conference, is comprised of some of the biggest names in the business, a mix of game development, OEM, and hardware companies: Activision, Epic, Microsoft, Dell, Alienware, Intel, Nvidia, AMD, Acer, and Gateway.
Randy Stude of Intel is the fearless leader of the PCGA, and spoke of their strategy in bringing PC gaming to the attention of consumers: "One of our main major objectives is to provide one voice on the PC gaming market. There's no one source that says 'hey this is where the PC market is going'. Sony, Nintendo and Microsoft are always calling their market share -- we're going to call our market through this group." As well as their "united front" in promoting the PC as a gaming platform, the mix of companies within the PCGA plan to work closely together to share important and useful statistics, and to find solutions to issues like phishing, cheating and piracy.