Onkyo already looking to produce a Blu-ray player?

Though we already knew that Onkyo was officially pulling its support for HD DVD, we previously had no idea if the firm would divert those efforts to the format left standing. Now, however, we're hearing that the outfit's R&D teams already have a "development program in place" for BD, but unfortunately, little is known beyond that. We're also curious to see if Onkyo's first BD player will be one that it actually creates -- you know, considering that its DV-HD805 HD DVD deck was little more than a rebranded HD-XA2.