Silverthorn and Diamondville chips "Atom," and the Menlow platform has become the "Centrino Atom." We know, it's hard to believe the day has come, but it's finally happened. Obviously, the 45nm Atom chips, and Centrino Atom technology will be targeted for MIDs, UMPCs, and all manner of small, internet-centric devices. Undoubtedly an unending vista of total awesomeness awaits us now that they've got some fancy new names.
[Thanks to everyone who sent this in]