Atari looks to online space for salvation
Infogrames' new CEO, David Gardner, believes subsidiary Atari's recovery lies in the online gaming space. GI.biz reports Gardner would like to move the financially pummeled company to secure server-based and free-to-play gaming. He believes the way people will want to play and buy their games is "networks centric."
Gardner would like to leverage the brands Atari holds and states that the future for the company in gaming is creating high quality games playing on servers where customers don't have to worry about configurations and performance issues. Pro tip: Something like that exists and it's called console gaming. GI.biz will publish its full interview with Gardner tomorrow where he'll discuss his plans (after the board obviously didn't like the last CEO's) on turning Atari's misfortunes around.
