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IFC teams up with Blockbuster for rental, lock stock and barrel

Steven Kim
03.11.08
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IFC Entertainment has entered a two-year exclusive rental agreement with Blockbuster. What's interesting is that it shows the new face of media today: Blockbuster gets a 60-day exclusive rental window covering both physical and digital rental, and the new title will not be available for retail sale in any format during this period. After the first 60-days, Blockbuster retains exclusive physical rental rights for three years. Sounds like a great deal for Blockbuster, and it should definitely give them a shot in the arm in their independent offerings. Meanwhile, those of us hoping see a raft of indies up for rent via other mechanisms just cried a little.

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