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Report: Mexican game industry worth $1B by 2010

Kyle Orland

Mexico is often treated as the neglected stepchild of the North American video game market, trying its best to garner the attention of publishers while the U.S. and Canada get showered with releases just for existing. That situation might not last for long, though, as the analysts at Research and Markets say the Mexican video game business could be worth over $1 billion by the end of the decade.

Of course they have good reason to talk up the Mexican sector, as they're trying to sell a new, expensive report about it. But they make a good argument that an aging population of Mexican "young, unmarried gamers, or YUGS" could drive growth. In short, Mexican youths are getting married older and older on average, meaning they live with their parents longer and have more disposable income to use on games -- what the report calls "a decade of cash-flush YUGGIES of prime gaming age." Just what we need ... another country full of socially reclusive gamers living in their parents' basements.

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