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Sony ups the investment in Blu-ray

Steven Kim

Talk about a war chest! Coming off the Blu-ray win in the format war, Sony has announced plans to invest more than $100 million in its Terre Haute, IN plant. The facility is used for Blu-ray disc production, and Sony is budgeting for at least 65 more workers, $101 million in new equipment and $7.4 million in property improvements. The plant is mostly staffed by hourly workers, but Sony plans on 15 of those 65 positions to be salaried. The old adage about "spending money to make money" is true, and at this point we're not going to bother with asking whether the money was freed up from the format war or not. All we ask is that the increased Blu-ray disc production capacity helps move titles from the Sony archive to store shelves!

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