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Only half of US HDTV owners subscribe to HD programming

Darren Murph

We'll be honest -- we US-based HDTV owners are taking advantage of our set entirely more so than those in Europe, but considering the (relative) smorgasbord of high-def options that we have here in the States, the latest data from ABI Research is quite disheartening. Reportedly, some 41-percent of American TV owners possess an HDTV, but out of those, just 56-percent subscribe to a HD programming package. Of course, we're well aware that OTA consumption is on the rise, but still, that figure is simply abysmal (though not at all shocking). The report goes on to mention that while 45-percent of respondents admitted to using pay-per-view, most did so just one time per month. Additionally, 46-percent asserted that they were "unsatisfied" with their carrier, with the primary gripes being high prices and lame customer service. Still, we're glad to see that HD recognition is on the rise here in the US, but we have a seriously long way to go before 100 million homes are signed on to high-def programming services.

[Image courtesy of AT&T]

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