Turbine sent us a press release today, saying that it and Codemasters have launched a "new social gaming website" at unlocktheminesofmoria.com. Actually, that's the official website of the Mines of Moria expansion for The Lord of the Rings Online, and it's been running since the expansion was announced earlier this month, but fret not -- there is something new here!
The site has been updated with the first of its social games, called King Under the Mountain. It's a "tactical strategy game," and the schtick is that it's derived from a game played by the dwarf lords of Khazad-Dûm. It involves very Dwarven things like "caverns, gems, and fighting." You can play it alone or against your friends, and it's pretty cool.
Actually, we're just assuming the "pretty cool" part because unfortunately before we could check it out for ourselves, the site was shut down for maintenance. Apparently it was hosed "due to overwhelming response" from interested LotRO players. It'll be back up at some point though, if it's not already by the time you read this, so keep checking back if you're interested.
[EDIT: Site's back up. Enjoy!]