I always roll on PvP servers.
I don't know why, but I just don't feel comfortable on a PvE server
There's just something exhilarating about always looking over your shoulder to see where the next attack may be coming from.
Since there is such a strong division between Alliance and Horde
, PvP just seems natural.
Sure, I get ganked, but I can hold my own.
When I'm soloing, I very rarely take advantage of PvP in the environment. I'm usually too busy leveling or grinding for cash to start a land war. I've even been known to help out an ally in distress. About the only time I attack unprovoked in the environment is when there is a quest monster close by that I need to fight.