Some of Kim's most interesting statements surround their interactions with brick-and-mortar retail outlets. "We didn't really take off until we got the cards into Target and Best Buy and 7-Eleven. Over 50 percent of our player base doesn't have access to plastic, between 13 and 17. They just couldn't pay, so we'd effectively lose more than half our business. So that payment side is, I think, one of the biggest battles that people will fight." He goes on to discuss the possibility of Nexon games on the Xbox 360, the role of games in South Korea, and the misconceptions Western developers have when entering the free-to-play marketplace.