FireSky was created to publish SGW for a very simple reason. CME felt that they knew their product better then anyone else, and because they already had in-house talent with backgrounds in publishing, they figured why not do it all? With an already established focus on the service aspect of their product they truly believed they could create a customer support organization and technical infrastructure that was superior to anything out there. That in and of itself is a very bold move, one that not many companies would even consider let alone actually implement.
But FireSky has a far greater purpose then just game publishing.