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5.5 million US households purchased an HDTV over the holidays / Super Bowl season

Darren Murph

The Consumer Electronics Association (CEA) expected Super Bowl XLII to drive over two million HDTV sales, and drive it did. According to a recent study by Frank N. Magid Associates, around 5.5 million US households brought home an HDTV for the very first time during the 2007 - 2008 holiday and Super Bowl season. Of course, these two events weren't the only reason so many folks opted to make the leap to a high-def set -- the study also credits the looming digital TV transition as an encouraging factor. It's also noted that the forthcoming Olympic Games in Beijing may convince even more folks to spend that incoming stimulus check on an HDTV, further boosting the percentage of US households with at least one HD-capable set. Now, if all of these slow-to-move cable carriers would get their acts together and provide a decent array of HD channels to enjoy, we'd be set.

[Image courtesy of AT&T]

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