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Ex-Turbine CEO to launch casual sports site


If you've been wondering where Jeffrey Anderson, former CEO of Turbine, has been lately, wonder no more. He's acquired $5 million from New Enterprise Associates, Inc. to fund a new start-up casual sports games site called Play Hard Sports. While it's still unsaid why Anderson left Turbine in the first place, one could hardly think of a more antithetical genre for him to tackle than sports. In addition to casual sports titles, Play Hard Sports will also offer sports-themed MMOs.

In a side note, the referring article mentions that Turbine is expected to announce its future plans in a couple of weeks, and that speculation around what they'll say is based on their job listings, which mention "Experience with UI development on a console platform, e.g. Xbox 360, PS3 or similar", among others. This, of course, is not a smoking gun by any stretch, but as fodder for excited mutterings, it's not bad.

Anderson says the first game to come from PHS will arrive in the Fall.

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