Wired.com offices, Nintendo of America pres. Reggie Fils-Aime told the site that a Wii lasts about one hour in the wilds of retail and that makes him a little miffed. Most of the conversation dealt with Nintendo's FY08 profits, but Reggie did say that Nintendo of America is "passionately upset about the lack of product relative to demand."
Fils-Aime explains that production is determined by Japan and NoA does its best to remind the folks across the Pacific that there are "missed opportunities" when there isn't enough product. He further points out that North America receives 40% of the 1.8 million Wii consoles manufactured every month, and that NA is the only territory where Wii supply and demand don't match up.