If you're willing to go the extra mile (and paycheck) to customize your gadgets, but you're not a big fan of the flashy ColorWare colors that we've covered before, the new custom edition matte black iPhone (Stealth iPhone) may be the ticket.
ColorWare has been making drastic hue adjustments on iPhones for a while and recently announced that their color-customizing services were available for the MacBook Air. While they've offered a gloss black before, the new "stealth" iPhone's matte black finish is a departure from their usual eye-catching pigments. I imagine it's also more appealing to a good number of people.
The customization is only available on new phones purchased from ColorWare, and with the matte black customization your new iPhone will run you $675 for the 8GB iPhone, $775 for the 16 GB. A 1-year warranty is standard, but you can extend that to two years for an additional $149. You can find more details on the ColorWare site.