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Blockbuster announces new initiative, looks to game hardware sales

Darren Murph

Just weeks after the rental giant announced an expanded dedication for Blu-ray and even tried selling HDTVs in a test location in Dallas, now the firm is attempting to boost profits by digging into the surging video game market. Presumably in hopes that rental junkies and casual gaming fans alike will actually venture into Blockbuster in order to buy their next Wii, DS, Xbox 360 or PlayStation 3, the outfit has announced a new focus that will push the retail video game / game hardware aspect in all of its US-based corporate-owned stores. This includes consoles, a more fleshed out array of games and all the accessories your wallet can handle. Heck, it's even offering up an exclusive 40GB PS3 bundle ($499.99) with the Spider-Man 3 Blu-ray Disc, a PS3 remote, Transformers (the game) and a rental card giving purchasers a free PS3 game / BD rental per week for 12 weeks. Color us completely enthralled.

[Via Joystiq, image courtesy of Portfolio]

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