GSmart mobiles, and it has been coined Smart Touch. Sadly, multi-touch gestures aren't supported, but it does handle dragging / dropping and gives users oodles of customization options. Comically enough, the note on the new UI actually admits that it "works like [the interface on the] iPhone," but it claims to be superior due to its tight-knit integration and more "useful and interesting features." Sure, alrighty. We'll let you be the judge on this one -- jump on past the break for an excruciatingly long demonstration vid.