Age of Conan's beta test has concluded, and the retail launch is only a few days away, so it's a perfect time for Funcom to start (or rather, continue) hyping the game to the Nth degree. What better way to convince people to play it that than to make the argument: "everyone else is doing it!" Funcom announced on the AoC community website that the AoC beta has surpassed 1,000,000 sign-ups.
A little over a month ago we reported that Warhammer Online had hit the same landmark, and our readers had some interesting comments about how much this landmark really matters. Now is an especially good time to ask that question -- some players might not be buying AoC because of performance and stability issues in the IGN open beta event. It's not a stretch to bring into question the true function of a beta (is it marketing, or technical testing?), as well.
Does it matter? We don't know, but we'll find out soon enough.