In a recent Ask TUAW we addressed a question about getting divx video files to register properly as TV Shows in Front Row. In the discussion that followed one of our readers suggested VideoDrive as an easy way of accomplishing this. Basically, VideoDrive allows you to import your videos into iTunes without converting them, while still having full control over the metadata, including the tags that control placing videos either in the TV Shows or Movie categories. That way they will appear in the appropriate submenus in both Front Row and on the Apple TV. VideoDrive can also download cover art form Amazon as well as clean up file names and more. Keep in mind, however, that the appropriate codecs must already be installed to use this (check our Perian for this purpose).
VideoDrive is €12.99 (~$20) and a demo limited to 12 videos is available for download.