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Hallmark Movie Channel HD lands network playback partner

Darren Murph

Now that Hallmark Movie Channel HD has found a sufficient amount of carriers to air on, parent company Crown Media has inked a deal with Broadcast Facilities to "to provide full HD network playback" for the aforesaid channel. BFI owns and operates Andrita Media Center, the "largest independent High Definition (HD) digital media facility on the West Coast," and the deal requires that Andrita expand its HD network playback center "to support the origination of the Hallmark Movie Channel's extensive original and library movie content in HD on a 24 / 7 basis." Unfortunately, we haven't a clue if this is the puzzle piece we've been waiting for to swap out stretch-o-vision content with authentic high-def material, but surely it can't hurt matters.

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