The BBC recently sponsored a study on how children interact in virtual worlds, and its findings are promising. Their research reveals that virtual worlds provide a safe environment where children can try new things, largely free of real world consequences. According to the BBC, "Virtual worlds can be a powerful, engaging and interactive alternative to more passive media."
The BBC tapped Belgian game maker Larian Studios to create Adventure Rock, a virtual world filled with 'creative studios' aimed at children between the ages of 6 and 12. The research was carried out by Professor David Gauntlett and Lizzie Jackson of the University of Westminster, who looked at the ways children used the world as new explorers in Adventure Rock.